Here’s some quick tips for success in your college radio campaign
- “These days, most DJs can be contacted by e-mail. I’ve occasionally received e-mails from bands offering their music. I always listen to stuff that people send directly to me, and I’ve definitely ended up playing some of it.”
- “Simply calling up and asking DJs to play the CD will work pretty good, if you can put in the hours necessary to call lots of stations.”
- “A station member sorts the stuff into genres, and it’s put into a new music section. DJs look through the new music selection and play whatever strikes them as cool.” (Lesson: Make sure your style of music is crystal clear to whomever opens your package.)
- “Putting a big sticker on the front cover that says “SOUNDS LIKE:” helps. Compare yourself to heavily played college radio music.”
- “List the tracks you think are the best and describe them in basic terms (poppy folk, folky slowcore, whatever).”
- “Don’t use the words ‘lush’ or ‘soundscape’ anywhere on your promo material.”
- “(Point out) your best track. No music director has the time to skip through six tracks — they’re probably doing it between classes, or while they’re eating lunch.”
Read the whole thing at the Ask MetaFilter discussion raging right now.
Haven’t we all broke some of these “rules” before?