Comments on: Maybe the RIAA wants to end the music business http://www.polyvibeentertainmentgroup.com/2007/12/13/maybe-the-riaa-wants-to-end-the-music-business/ A fresh look at the media industry and how trends affect the independent artist and publisher. Tue, 6 Jan 2009 07:10:50 +0000 http://wordpress.org/?v=2.6.3 By: Solving Digital Piracy http://www.polyvibeentertainmentgroup.com/2007/12/13/maybe-the-riaa-wants-to-end-the-music-business/#comment-14754 Solving Digital Piracy Tue, 25 Dec 2007 02:52:25 +0000 http://www.polyvibeentertainmentgroup.com/2007/12/13/maybe-the-riaa-wants-to-end-the-music-business/#comment-14754 Major labels will survive if/when they realize what their real purpose is. They are marketers... they discover talent and shepherd it to known markets, advertising as they go. They add value by scouting for and cultivating talent. They add value by packaging it in ways that will sell to various market segments. Joke all you want about the evils of capitalism, these functions actually stimulate creativity and the delivery of creative works to the masses. Unfortunately, the major labels have become attached to one obsolete revenue model (mass production and distribution of disks), mistaking it for their primary purpose. Instead of focusing on their core vision and mission as marketers of music, they see themselves as manufacturers of little pieces of plastic, so they are defending their rights to those disks even as new technology makes them undefendable. There's an old saw in marketing: "Give (sell) the customers what they want." If customers want the freedom to copy disks as part of fair use, then record companies (and indie artists) should sell those rights. The trick is to be paid before anyone's copying undermines the market. I think that I have solved that problem. Now I just need to find a way to persuade the public to use it. If I succeed, then today's digital piracy will become tomorrow's royalty-free fair use. Jeffry R. Fisher President, Propagate Digital Content, Limited Major labels will survive if/when they realize what their real purpose is. They are marketers… they discover talent and shepherd it to known markets, advertising as they go. They add value by scouting for and cultivating talent. They add value by packaging it in ways that will sell to various market segments. Joke all you want about the evils of capitalism, these functions actually stimulate creativity and the delivery of creative works to the masses.

Unfortunately, the major labels have become attached to one obsolete revenue model (mass production and distribution of disks), mistaking it for their primary purpose. Instead of focusing on their core vision and mission as marketers of music, they see themselves as manufacturers of little pieces of plastic, so they are defending their rights to those disks even as new technology makes them undefendable.

There’s an old saw in marketing: “Give (sell) the customers what they want.” If customers want the freedom to copy disks as part of fair use, then record companies (and indie artists) should sell those rights. The trick is to be paid before anyone’s copying undermines the market.

I think that I have solved that problem. Now I just need to find a way to persuade the public to use it. If I succeed, then today’s digital piracy will become tomorrow’s royalty-free fair use.

Jeffry R. Fisher
President, Propagate Digital Content, Limited

]]> By: JaWar http://www.polyvibeentertainmentgroup.com/2007/12/13/maybe-the-riaa-wants-to-end-the-music-business/#comment-14546 JaWar Mon, 17 Dec 2007 22:12:03 +0000 http://www.polyvibeentertainmentgroup.com/2007/12/13/maybe-the-riaa-wants-to-end-the-music-business/#comment-14546 This article is right on time. The cool thing is the RIAA only represents the major record labels and their are ten of thousands of inde record labels, recording artist and garage bands seeking music fans. http://www.gojawar.blogspot.com This article is right on time. The cool thing is the RIAA only represents the major record labels and their are ten of thousands of inde record labels, recording artist and garage bands seeking music fans. http://www.gojawar.blogspot.com

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