Comments on: Welcome to the Age of the Free Album http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/ A fresh look at the media industry and how trends affect the independent artist and publisher. Tue, 6 Jan 2009 06:05:01 +0000 http://wordpress.org/?v=2.6.3 By: { dr.xnlb: Splasher } http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15094 { dr.xnlb: Splasher } Mon, 07 Jan 2008 12:13:14 +0000 http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15094 [...] This got me thinking about the nature of art, especially about a performance vs. a recording. Is the performance a purer form of art, than the cold bits of a recording? The music industry seems to be slipping into using recordings as promotional tools and loss leaders for the live show. Which may just be what the industry needs - both for the independents and the majors, alike. [...] [...] This got me thinking about the nature of art, especially about a performance vs. a recording. Is the performance a purer form of art, than the cold bits of a recording? The music industry seems to be slipping into using recordings as promotional tools and loss leaders for the live show. Which may just be what the industry needs - both for the independents and the majors, alike. [...]

]]> By: dr.xnlb http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15044 dr.xnlb Sat, 05 Jan 2008 21:28:16 +0000 http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15044 I'm not sure there is an exact formula you can follow, but if you can produce the result of many many people over the average (10k, 50k?) running across your myspace page, youtube clip, or mp3 download - you are going to get some great attention - the kind that could warrant a Long Tail success story. I’m not sure there is an exact formula you can follow, but if you can produce the result of many many people over the average (10k, 50k?) running across your myspace page, youtube clip, or MP3 download - you are going to get some great attention - the kind that could warrant a Long Tail success story.

]]> By: Mic Mell http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15021 Mic Mell Fri, 04 Jan 2008 21:31:25 +0000 http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15021 You make some great points.... Music has a priceless intrinsic value, but the monetary value of it seems to be slumping fast. Now that live music is starting to make a comeback, it will be interesting to see if new venues pop up. While there isn't a direct connection between creating a buzz and generating revenue, it is possible for any artist to create a huge following. This all points back to the questions about what is the new model of marketing, touring, and having a viable music career. You make some great points….

Music has a priceless intrinsic value, but the monetary value of it seems to be slumping fast. Now that live music is starting to make a comeback, it will be interesting to see if new venues POP up.

While there isn’t a direct connection between creating a buzz and generating revenue, it is possible for any artist to create a huge following.

This all points back to the questions about what is the new model of marketing, touring, and having a viable music career.

]]> By: dr.xnlb http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15020 dr.xnlb Fri, 04 Jan 2008 21:24:48 +0000 http://www.polyvibeentertainmentgroup.com/2007/12/28/welcome-to-the-age-of-the-free-album/#comment-15020 I wouldn't say that music is being devalued, but that the physical recording is. Not too long ago, music could only be heard live, and it was a social event. I think we're getting back to those 'roots', and that distro models in the internet age will be a way to generate revenue - just not always directly (selling you a byte for 2 bits). And trust me, if you generate enough buzz online, you too will be able to get the full benefit of 'sweet guarantees and juicy crowds'. In other words, spend the time to put together a good record, then spend the money to deploy a good marketing plan - and you too can be successful. Maybe not on the level of Radiohead, or Big Head Todd - but then again - didn't those guys languish for years in the underground before they were discovered? I wouldn’t say that music is being devalued, but that the physical recording is. Not too long ago, music could only be heard live, and it was a social event. I think we’re getting back to those ‘roots’, and that distro models in the internet age will be a way to generate revenue - just not always directly (selling you a byte for 2 bits).

And trust me, if you generate enough buzz online, you too will be able to get the full benefit of ’sweet guarantees and juicy crowds’.

In other words, spend the time to put together a good record, then spend the money to deploy a good marketing plan - and you too can be successful. Maybe not on the level of Radiohead, or Big Head Todd - but then again - didn’t those guys languish for years in the underground before they were discovered?

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