In conjunction with US. independent music trade group A2IM(American Association Of Independent Music), we’re asking indie professionals: In this fractured media landscape, what is working? What outlets and tools are helping your artists build an audience?
In this third installment Jaylaan Ahmad-Llewellyn, the founder of indie label bluhammock music (KaiserCartel, Cary Brothers, Swati, Val Emmich and more) responds:
“I think that this is an interesting question because it begs the question of what do you consider ‘working.’ There is building an audience that buys music, an audience that attends shows, and simply building awareness that you even exist as an artist…
IndieBandSurvivalGuide.com is an open community created by indie musicians. It’s the place to share all the practical information, tools, and resources that’s available to indie musicians with one another. Think of this site as your band’s back office – a place to plan, share knowledge, network, and otherwise help you promote your music, get heard, and ultimately, win fans.
From the illustrious Sebastian Tomczak comes Little Scale + Milkcrate.
These guys mod old game systems (Sega Master System, Genesis, Game Boy, etc.) into music making devices.
They have an ongoing project called Milkcrate:
Milkcrate is not a band or a particular group of people. Milkcrate adds a further set of constraints of space, time and materials to create music within.
The rules…
The objective of milkcrate is to write, record and produce as much music as possible, creating a completely finished product within twenty- four hours of beginning the session
No member of the group is to leave the environment, within reason
All materials and raw sources used to create music must be explicitly non- musical
All the materials must fit inside or on a milkcrate
There is a limit of one milkcrate per person
At least one member of the group must be productive at all times
These rules are modular in nature; milkcrate sessions may have additional constraints, so long as they do not break the existing ones.
Check Little Scale out HERE.
Check out Milkcrate HERE.
They just put out 2 videos of their most recent Milkcrate sessions, as well as the downloadable audio.
