In preparation for a recent blog post, marketing blogger Toby Bloomberg, asked for more information about the methodolgies behind their Corporate Blogging report. The report wildly claimed that by the end of 2006 70% of corporations will have a corporate blog. Considering that the number of Fortune 500 companies with blogs hovers at around 6%, Toby questioned how they added up all the numbers. At first, JupiterResearch was going to honor the request, but decided:
“After looking at your blog link JupiterResearch has decided not to fulfill your request for more information since the blog is closely tied with your company that serves as a consultancy. I’m sorry I didn’t tell you this earlier, I didn’t realize that your company and blog were so closely affiliated.”
So on one hand, JupiterResearch extols the virtues of corporate blogging, but decided to shut out Toby Bloomberg for not being a credible source of information about JupiterResearch.
I’ve said it before, and I’ll say it again… Take what JupiterResearch says with a grain of salt. Their methods seem very self serving and thier anaylsis is starting to show it’s age. The way they conduct themselves, and their research in the social media space is hard for me to swallow.
Other bloggers have joined in the fray, including Fard Johnmar, who spent $750 to get a copy of the report. Read his take on it, because even after reading it, he still has questions about it’s methodology and plenty of other unanswered queries that the even purchasing the full report did not address.
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originally published on dr.xnlb.com
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