The first official news has hit the wire. Radiohead has signed with ATO Records to distribute In Rainbows in the US, with a release date of January 1, 2008. XL Recordings is distributing the album in the UK.

Considering this morning’s post, I wanted to break the big news, as it was released today.

One of my very good friends, the Rev. Dr. Xenlab, is someone I count on to give me honest feedback about what I’m up to.? He was a co-founder of Polyvibe, left the company shortly after it was founded, and is the current provider of our web hosting, as well as a sometimes consultant in the world of internet technology, branding, and marketing.? Once he got wind of this letter, he sent me an email saying “Post it as an open letter on the net.”? I was stopped by fear of looking silly until this morning, when I saw he scooped me. Feeling even more foolish having my own story scooped, I was inspired into action.

Here is a copy of the letter I sent to Radiohead last week.? Keep in mind I was unable to find an accurate email address, so while you get to read it, they have not.
*Start Transmission*

Hello,

We’re Polyvibe Records, a very small independent label in the US. We applaud your effort to short circuit the industry behemoth, and we are contacting you with a very unconventional proposition.

While Polyvibe is a very small label, we are fully committed to artist empowerment, and providing artists with the tools and freedom they need to have fulfilling careers.

We would be honored to be considered as the label to distribute In Rainbows in the US.

We are aware that you are being courted by hundreds of major and independent labels for the opportunity to release your album. We see a magnificent opportunity to make a powerful statement for the future of the music industry, a future where artists are free to create and distribute their music any way they choose, and without constant criticism and scrutiny form the corporate media.

Clearly it won’t matter what label distributes In Rainbows, as the sales of the album are based on artist recognition. There are no actions labels need to take to assure the success of your album. Regardless of your label choice, thank you for considering us.

Thank you for giving this email your time and attention.

-Mic Mell
President / A&R
Polyvibe
www.Polyvi.be
www.PolyvibeEntertainmentGroup.com

*End Transmission*

The Bottom Line:? You never lose something by asking. Any of you out there who have a dream, a vision, or a plan, remember that the worst someone can say is no.? And if you still get nervous when it’s time to make the powerful request, keep me in mind.? After all, what can you ask for that’s riskier than this?
Oh, and if you know how to contact Radiohead, let them know Polyvibe says Hello.

If you haven’t heard of RightCart, we invite you to check them out.? This e-commerce technology is fully integrated into any webpage running their code .? And the code required to use RightCart is only 3 lines long, and given to the user.

We recently launched our Polyvibe Store using RightCart.? If you check out our catalog page, you will see the RightCart is snugly plugged in to the right column.? You can add things to the cart and check out without ever leaving our page, and it’s totally secure.

We think this is the coolest online checkout we’ve ever seen, so we want to share it with you.? You can see how it works for yourself.? It’s even Myspace friendly.

We <3 RightCart, and we just wanted to share our enthusiasm with you.

For more information, check out the easy voting instructions posted on the Polyvibe site.

See what we said about them.

originally published on dr.xnlb.com

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