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Editorial from the Pit
The Brand Played On - by Philippa Ibbotson - Spotted on The Guardian UK
The London Symphony Orchestra has been working with Baby IQ to retool their image, and apparently it’s been in the direction of making the image more valuable than the music. The LSO has openly admitted that the campaign is intended to make the LSO a brand name, rather than being about the power of classical music.
This cynical commentary is written by an insider, a member of the Classical community. The author goes on to lament the objectification of music, and especially the decline of classical music as an art form, as it is slowly consumed by all devouring beat of capitalism and money. I find it inspiring that some musicians still have the idealism to love music as an art, and not an object, and I hope you do too.
