State of Mind of The Art

As Chief Technology Officer for Polyvibe Entertainment Group, and the resident internet-nerd, I am a bono-fied stats geek. Every email we send, every myspace post, every blog post, every news update, every everything, I look to see if what we did made an impact on our site traffic and our visibility. So, as I was going through the list of bots in our feedburner stats, I noticed a new one. The one that calls itself Linkie Winkie. What’s interesting about this bot is that the corresponding page is decidedly lo-tech and quite spartan, only sporting a few links and an Alexa traffic chart. The only other text on the page is this cryptic description:

“Linkie Winkie is a bit of a social experiment and we want to see what happens. We’re not going to tell you much about it, except that its a very altruistic little site and loves to be talked about.

So if you can work out what it does, and get your timing right, then Linkie Winkie might help you out for a while.”

From what we can tell, by giving a shout out to Linkie Winkie, they will in turn to give you a shout out. How it does this, is still a mystery, but one blog discusses the effect of Linkie Winkie, while the other provides a bit on who is behind the experiment.

I’ll provide an update here if anything comes of this, but participating in a social experiment of the web 2.0 variety just seemed like a fun think to do on a Friday evening.

Music

1. The RIAA has sued more than 20,000 music fans for file sharing, yet file sharing continues to rapidly increase both online and offline.  When will you stop suing music fans?
2. The RIAA has sued over 20,000 music fans for file sharing, who have on average paid a $3,750 settlement.  That’s over $75,000,000.  Has any money collected from your lawsuits gone to pay actual artists? Where’s all that money going?
3. The RIAA has sued over 20,000 music fans for file sharing.  Recently, an RIAA representative reportedly suggested that “students drop out of college or go to community college in order to be able to afford [P2P lawsuit] settlements.” Do you stand by this advice? Is this really good advice for our children’s futures?
4. The RIAA said that it only went after individual file sharers because you couldn’t go after P2P system creators. After the Supreme Court’s Grokster decision, shouldn’t you stop going after music fans?
5. Major entertainment companies have repeatedly brought lawsuits to block new technologies, including the VCR, Digital Audio Tape recorders, the first MP3 player, the ReplayTV PVR, and now P2P software. Why is your industry so hostile to new technologies?
6. DRM has clearly failed to stop songs from getting on file sharing networks, but it does prevent me from moving lawfully purchased music onto my iPod and other portable devices.  Unlike the major record labels, many popular indie labels offer MP3 downloads through sites like eMusic.  Why won’t you let fans purchase mp3s as well?
7. The RIAA says that it doesn’t mind if I rip CDs to my personal computer and put them on my iPod.  Do I need your permission to do this or can I legally do it even if you object?
8. Recording off the radio is clearly permitted by copyright law and something Americans have done for over 25 years, but the RIAA supports legislation restricting devices that record from digital radio. Why are you against TiVo for radio?
9. Sony BMG recently implemented a DRM technology that damaged users’ computers.  But for independent researchers’ analyses, this serious flaw may have gone undiscovered. After this scandal, will record labels allow any computer scientist or security expert to examine these products and agree not to sue them under the DMCA?

Video

1. The major movie studios have been enjoying some of their most profitable years in history over the past five years. Can you cite to any specific studies that prove noncommercial file sharing among fans, as opposed to commercial DVD piracy, has hurt the studios’ bottom line in any significant way?
2. Is it legal for me to bypass CSS DVD encryption in order to skip the “unskippable” previews at the beginning of so many DVDs? Why should I have to be forced to watch these ads when I already bought the DVD?
3. Is it legal for me to skip the commercials when I play back time-shifted TV recordings on my TiVo or other PVR? How is this different than getting up and going to the bathroom?
4. Why are there region-code restrictions on DVDs? How does this prevent copyright infringement? Is it illegal for me to buy or and use a region-free DVD player, or to modify a DVD player to be region-free?
5. In several lawsuits, the MPAA has repeatedly said that it’s illegal to make a back-up of a DVD that I purchased.  Why is this illegal?
6. Is it ever legal for me to use software like DVD Shrink or Handbrake to rip a digital copy of a DVD I own onto a video iPod or my laptop? What if I want clips to use for a class report? Or if a teacher wants to include a clip in a PowerPoint slide?
7. Is there anything illegal about copying TV shows I’ve recorded off the air onto my video iPod?
8. If the MPAA-backed “broadcast flag” bill passes, I won’t be able to move recorded TV content digitally to my current video iPod.  Why should TV studios get to take away my ability to lawfully time- and space-shift?
9. Major entertainment companies have repeatedly brought lawsuits to block new technologies, including the VCR, Digital Audio Tape recorders, the first MP3 player, the ReplayTV PVR, and now P2P software. Why is your industry so hostile to new technologies?
10. Hollywood is pushing legislation to “plug the analog hole.” These restrictions won’t keep copyrighted video off of file sharing networks, but they will block me from excerpting a recorded TV show for a school report or using tools like the Slingbox to send recorded TV shows to myself over the Internet.  Why are you trying to restrict these legitimae uses?

Questions posed by the Electronic Frontier Foundation. Reprinted with permission. Spotted on Boing Boing and Digg.

What is this world coming to?
It seems that the idea of innocent until proven guilty is one tenant of freedom we can cross off our personal liberties list.
The British Phonographic Industry (BPI, not to be confused with the British Pornographic Industry) has begun to lobby for a new tactic in dealing with internet pirates. BPI has sent two letters to different broadband ISPs in the UK to terminate the DSL service of customers that BPI has identified as copyright thieves. Instead of the standard, Cease & Desist action that allows anyone (read: any corporation) to censor any web site by accusing them of copyright infringement, the BPI would like to be able to shut down the internet connections of anyone they deem unworthy of using it because of alleged illegal activity.
It makes me sick to my stomach to even type this.
These are the same tactics the Church of Scientology uses when protecting their cash cow from detractors. Diebold used it against IndyMedia to keep critical facts about the defects in their voting machines from reaching the public. Earth to BPI: Is this really the company you want to keep?!
Copyrights are intended to protect creative expression. Corporations keep thinking that their concerns over their failing business models give them the right to trample our rights to free speech, and now due process in the court of law. Why bother having to spend money on expensive lawyers and lawsuits to prove their cases, with evidence mind you, in a court of law and to a judge, when you can just accuse someone and have them silenced and taken off the internet completely?
The Cease & Desist policy (also known as notice and takedown) is at the heart of the DMCA (Digital Millennium Copyright Act). The BPI is attempting to get the United Nations to adopt the new thinking, Notice and Termination, and make it a part of global policy (the C&D policy started with UN and was adopted by the US as the DMCA; a similar law has been adopted by the European Union).
There are more chilling facts to this story, but I can barely stand to even repeat them right now. I think it’s time for Polyvibe to up it’s contribution to the Electronic Frontier Foundation.
originally published on dr.xnlb.com

This post is a response to the avalanche of half-baked requests we get from our record label’s website, our myspace, and in our email. However, this advice applies to anybody trying to make in the music industry.

Ever since we launched our record label, the number of come-ons we receive from new artists (as opposed to artists we know and already have our eye on) has steadily increased. The avalanche of appeals from both talented and not-so-talented artists is both overwhelming and exciting. However, a pattern has emerged lately that I feel needs to get addressed. This pattern is largely made up of a mix of bad habits and laziness, coupled with a lack of knowledge about what it takes to properly promote yourself. In response, Polyvibe

Entertainment Group offers up the following tips for how to approach us (and anyone) about your creative project with more effectiveness.

• Formulate a full message. In other words, don’t send something out until you’ve spent sufficient time actually formulating what you want to say and ensuring that what you are saying is landing for the other person the way you intend. This means that you should craft a message that clearly states who you are, what kind of music (or other art) you create, what’s special about it, and why they should care. Write and Re-write it until it’s right. It will never be perfect, but if you’ve covered all your bases you’ll be in good shape.
• Stay On Topic. Take a page from political play books, and always stay on message. In other words, put together a total package. Every footprint you leave in the world should be reinforcing the same message. By all means tailor your message for your audience, but it should have a common theme running through it. This also applies to your visual communications as well. Everything you put out should have a similar look and feel, and include your logo or other unique graphics. Re-use and Re-mix the same colors, layouts and other distinct elements, whether you’re designing your web site, a newsletter to your fans, or a One Sheet you’re sending out to the press and promoters.
• Define Your Message. In order to stay on topic, first you need to figure out what your message is. One of the things that we do internally for our artists, and is provide them a worksheet in which to figure out what the message is. We adopted this worksheet from questions we wanted answered, and from information we got from Bob Baker’s “Guerrilla Music Marketing”. It’s an interesting process but what it brings to light is even more useful. It’s an exploration of what drives you as an artist, and forces you to connect with your fans by discovering what it is about you that inspires them to support what you’re up to in the world.
• Get a One Sheet. If this list was numbered, this would be #1. Think of a One Sheet as your musical resume. In one or two pages, you should be able to clearly state what your music sounds like, why your are unique, and why I should pay attention. List your biggest successes so far. Include links to your best tracks, and to your websites. In short, it should summarize your message and present that information in such a way that it literally turns heads, and motivates the reader to want to learn more. Here’s a decent template you can start with, that explains all the basics and has spots for everything that you’ll want to include. You should create a One Sheet for various purposes - including but not limited to: Seeking Distribution (the example provided above), Booking and Gigs (concentrate on what’s special about your live shows, and de-emphasize, but include information about any of your releases), and General Purpose (expand the info on your sound as well as you, and your accomplishments).
• Educate yourself about music marketing. You’ve already started doing that by reading this blog, and subscribing to our RSS feed and/or Newsletter. There are tons of books out there, so you need to start diving in and buying some of these books. Also, sites like Rhino’s R-Zine, Bob Baker’s Buzz Factor, and The Indie Bible newsletter, will also help get your marketing chops up to where they need to be. Marketing is an art, not a science, so be prepared for lots of trial and error, but if you present yourself in a clear, concise and professional manner, you will get noticed.
• Respect your self, and your audience. This can’t be stressed enough. All the bad habits, missing or misinformation, and laziness add up to a lack of respect. This is just how it comes across, even if it’s not intentional. If you don’t have enough respect for yourself to tell me about your project in a way that gets me excited, then how do you expect to have any results? You took the time to craft the music, arrange all of the elements, and get your master just how you like it… so don’t skimp on the time required to promote yourself. Remember, you’re not selling yourself, or even your music. You’re selling the experience, the headspace you and your music puts the listener in. If you’re inspired enough to make it, then take the time to put together a strong message that moves the reader to want to listen to your music. Plain and simple.

In the day and age of a 1:1 ratio of Content Maker to Content Consumer, you’ve got to do more than write a catchy hook to get noticed. If you’re approaching Record Labels to get signed, propositioning Press Contacts for reviews, or contacting Promoters and Club Owners to book you for gigs, then you obviously want to be taken seriously. And if that’s the case, then put on your game face, and suit up. Making music is only half the battle.

If after reading this you are still interested in submitting your music to be considered for release on Polyvibe Records, then put the above advice to work, and send us a One Sheet (PDF preferred), with links to your 5 best tracks and your websites, to press@polyvi.be. We’ll reply to each one of them, but you better come

correct if you want us to take notice. We look forward to your submissions!

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