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Ars Technica disects the Movie Rental Business
Leading technology + culture website, Ars Technica, disects the world of movie rentals and details their experiences. It’s an interesting read detailing the current landscape of brick and mortor rentals, online rentals by mail, and moves into more digital realms with a discussion of DVRs and Video on Demand.
The moral of the story? When working a niche genre of content, availability is king… and with more and more of the best content being created at the cottage industry level, the larger content providers (i.e. RIAA/MPAA content providers) are only marginalizing themselves by not making the content their audience wants in the format(s) they want. It gets even worse the lower down the totem pole you move. Distributors of content will soon find themselves out of business if they don’t start looking at how to service the niche customers better than they can now.
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